SAN FRANCISCO – June 11, 2008 – 5th Finger, the global authority on mobile marketing, today announced that it has raised $7 million from the leading Australian venture capital firm, Starfish Ventures. The company will use the capital to fund its ongoing growth in the U.S.
5th Finger is known for its innovative use of the mobile phone as an effective mechanism for helping brands engage with target audiences. One of 5th Finger’s most notable success includes the ground breaking project with the Live Earth Concert Series. The company was responsible for all SMS, Web and Green Button (iTV) interactions for the global Live Earth campaign. More than one million lifestyle “commitment” pledges were received as part of this project, which were then managed by 5th Finger’s unique air-cast platform and broadcast across multiple channels and continents.
“When looking for companies to invest in, we rank innovative and scalable technology together with market vision and thought leadership. In addition, the 5th Finger team has also shown great passion and an ability to deliver,” said Malcolm Thornton, General Partner at Starfish Ventures. “In less than one year, 5th Finger has already established a strong foothold in the U.S. market and we believe the company will enjoy as high a level of success in the U.S. market as in Australia.”
“We consider this to be a great vote of confidence from Starfish. The team is recognized by the industry for creativity and flair in the use of mobile to create added dimension to alternative media spends, and I’m confident that we can deliver on our promise in a new market,” said Campbell Corfe, CEO of 5th Finger.
The 5th Finger team delivers deep global expertise across many industry sectors, including FMCG/Beverages, Pharmaceuticals, Retail, Media/TV and Live Events. The team has helped media and entertainment companies, government organizations and corporations set up and manage mobile marketing campaigns and services across diverse media channels and geographic boundaries.
5th Finger’s industry-leading technology platform, air-castTM, provides the most advanced level of real-time reporting and analysis. This feature enables brands to get a clear picture of campaign performance, while measuring real impact and ROI across all digital marketing channels. The real-time reporting allows marketers to refine campaigns on-the-fly for maximum results.
The company has already made significant traction in the North American market working with clients including MSN Mobile, Nike, Newline Cinema, and Amazon. It is also working with leading interactive agencies in the United States, including Avenue A | Razorfish, Grey, and Cadient on mobile marketing programs.
5th Finger is led by CEO, Campbell Corfe, alongside the five company co-founders: Steen Andersson, VP of Marketing; Warren Billington, VP of Sales – Mobile Marketing; Patrick Collins, VP of Engineering; Matthew Costello, VP of Strategy and Luke Forman, VP of Media & Events.
About 5th Finger
5th Finger is the global authority on mobile marketing, offering a highly evolved, strategic approach and an advanced technology platform that delivers measurable results to marketers and brands.
5th Finger’s team delivers deep expertise across many industry sectors, including FMCG/Beverages, Media/TV and Live Events, as well as a fresh, innovative approach and industry-leading analysis and reporting capabilities.
The company is a proven, trusted partner for North America’s leading interactive agencies and helps the world’s biggest brands increase the overall value of their integrated marketing spend across diverse media channels and geographic boundaries.
Originally founded in Sydney, Australia in 1999, where it was acquired by ninemsn, 5th Finger is now established independently in North America, headquartered in San Francisco and with an office in New York.
For more details, please visit http://www.5thfinger.com
About Starfish Ventures
Established in 2001, Starfish Ventures is an Australian owned venture capital fund manager seeking superior returns through active investment in innovative technology companies. Starfish Ventures has over $350 million in funds under management and has made investments in over 30 companies to date. Starfish Ventures seeks investments in emerging Australian businesses across all technologies sectors including information and communications technology, biotechnology and life sciences, industrial technology, material sciences and cleantech. For more information go to www.starfishvc.com