Aktana is the global leader in Sales Effectiveness Technology. By taking advantage of Aktana’s unique cutting edge technology enterprises dramatically drive revenue and cut costs. The Aktana software interfaces with all major CRM systems, transforming CRM into a platform for action.
Aktana's technology provides data insights into sales activity that learns from interactions with a decision-based engine on the frontend and a backend that uses machine learning to determine better go-to market strategies. In all, it is meant as a virtual assistant for sales reps.
Aktana, a pioneer in decision support for global life science sales teams, today introduced its VConnector 2.0 for delivering Aktana’s suggestions and insights to field sales reps using Veeva System’s newly announced ‘Veeva CRM Suggestions.’